Services / Lead nurturing
Lead nurturing
Scoring and drip paths so your team calls the right people first.
What this fixes
If every lead looks the same in the list, your team works the newest one instead of the best one. The person who has opened four emails and visited your pricing page gets the same treatment as a cold form fill.
Scoring fixes the order of work. Drip paths fix everything below the line, so the not yet ready leads keep hearing from you without anyone doing it by hand.
How it runs once it is live
The same path every single time, whether it is one lead a day or two hundred.
What you get
Scoring model
Points for the behaviour that actually predicts a sale in your business.
Hot, warm and cold paths
Three different follow up rhythms instead of one for everybody.
Automatic tagging
Contacts classified and moved as their score changes, with no manual sorting.
Reactivation for cold leads
A path back in for contacts who went quiet months ago.
Priority views
Smart lists your team opens each morning that already have the order right.
Score tuning
Reviewed after real outcomes so the model reflects what actually closed.
How I build it
One to two weeks.
We look at what your closed deals did before they closed.
Scoring, thresholds and tags built into workflows.
Separate sequences for hot, warm and cold, with different pace and tone.
Thresholds adjusted once real leads have run through the model.
The scoring logic I built sorts 5,379 opportunities, and the reactivation path pulled 2,013 quiet contacts back into follow up.
See the screenshots ›Want this built?
Send me the short version of your situation. I will reply with what I would do first and what it would cost, whether or not you hire me.